Food may be the first reason to book, but the new autumn campaign for Suffolk and Norfolk wants visitors to follow their appetites further: towards the people who make and grow here, the places that tell the region’s stories, and days out that turn a meal into a longer stay.
The Suffolk and Norfolk Local Visitor Economy Partnership is investing £120,000 in Home of the Harvest, a marketing and PR campaign designed to bring new staying visitors to the region this autumn. Its central invitation, Come Hungry, places food and drink at the heart of a broader offer spanning culture, nature and local experiences.
Home of the Harvest: at a glance
| Detail | Campaign information |
|---|---|
| Campaign | Home of the Harvest |
| Investment | £120,000 |
| Focus | Bringing new staying visitors to Suffolk and Norfolk this autumn |
| Invitation | Come Hungry — for flavour, stories, culture and nature |
| Wider brand | “Naturally – A Welcome for All” |
| Activity | Digital marketing, PR, influencer and press trips, a Long Table food and drink experience, and a Home of the Harvest trail |
| Digital channels | TikTok, YouTube and Meta |
It is a fitting time to look beyond the summer season. Autumn has its own pull across the two counties, and the campaign will present Suffolk and Norfolk as places to explore for more than a day. The aim is to encourage visitors to stay longer and spend more with tourism and hospitality businesses, while helping spread demand across the year and across the region.
The campaign is part of the wider “Naturally – A Welcome for All” placemaking brand. Studio AntiGravity has developed the creative concept, with MP&Co delivering digital activity across TikTok, YouTube and Meta. Luya will lead PR work, including influencer and press trips, a Long Table food and drink experience and a Home of the Harvest trail.
Pete Waters, of the Suffolk and Norfolk LVEP, said the focus is now on what tourism and hospitality businesses need: “More customers, coming to stay longer, and spending more money.”
He added that the investment is intended to raise awareness of East Anglia as a year-round destination.
For the region’s food and hospitality businesses, the campaign also offers a chance to be part of a bigger story. LVEP members will receive partner toolkits and an online onboarding session setting out ways to get involved.
Laura Gissing, commercial development manager, said it was an opportunity for members to gain more exposure and customers after the summer. Meanwhile, Luya Agency Director Lottie Williams said the campaign would put the region’s producers and venues before national media and visitors, under “one irresistible invitation to Come Hungry”.
That invitation is deliberately expansive. It starts with flavour, then makes room for the coast and countryside, makers and festivals, and the cultural life that gives a stay its texture. For visitors, it is an encouragement to arrive with an appetite — and leave with more reasons to return.